The best PR & marketing campaigns from last week ✨
Rare Beauty Goes Offline With IRL Digital Detox
Rare Beauty launched “Rare Offline”, an unplugged community dinner concept designed to bring its digital detox ethos to life. Debuting in NYC, guests were asked to cover their phone cameras, creating a sense of intrigue around the experience.
This initiative taps into the idea that offline is the new luxury, as brands lean into intentional, IRL experiences that prioritise community and connection over constant digital engagement.
Trü Frü Launches Greek Collection With Statue Stunt
Trü Frü has launched its new Greek yogurt collection with a Greek statue-inspired stunt, turning a product launch into a memorable artistic performance.
Launching the pop up right before Met Gala Monday, Trü Frü perfectly timed the activation to tie in this year’s “Costume Fashion” theme, showing how brands can connect with in-person experiences.
Thomas Sabo x Haribo Collection Relaunches
Thomas Sabo has teamed up with Haribo again and relaunched their collaboration. Bringing back the popular Goldbear jewellery in a refreshed drop designed to make you reminisce.
The Haribo goldbears are now crystal glass pendants, mimicking the look of the recognisable sweet. This unusual collaboration relaunch will inevitably spark conversation.
KitKat Creates Phone Signal Blocking Wrapper
KitKat has introduced a limited-edition wrapper designed to block phone signals, encouraging users to fully switch off. The packaging prevents connectivity when a phone is placed inside, reinterpreting the brand’s “Have a Break” message in a physical, offline way.
This concept echoes a wider societal shift towards intentional human connection, with brands using wellness focused messaging to create product led experiences.
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